The renowned sportswear brand, Adidas, has landed on Dubai's billboards with an OOH advertisement to make it known that it's Ready for sport, with a new HEAT.RDY collection in stores and online. As part of its global Ready to sport campaign, Adidas shows up with this outdoor ad dedicated to empower and deliver its message to Emirati women exclusively, keeping up its solid virtue towards equality. The visual appears supporting and featuring young female Emirati athletes, followed by the call-to-action to Shop the new HEAT.RDY collection in store and on adidas.com; the special air-cooling fabric designed for hot weather. The OOH ad popped up in the first week of September, surfacing on a hoarding by MPN Outdoor in Sheikh Zayed Road, Dubai
