National Motors climbs up Cairo's billboards to introduce the new 2021 DFSK Glory 330s vehicle, promoting the new SUV car with the pop singer Saad Elsogheayar. It appears after more than two years since its last OOH campaign in 2018. The OOH campaign emerged with an image capturing the singer with the vehicle, using celebrity endorsement to take advantage of the pop singer's wide popularity among the targeted segment. The copy calls the audience to Get Glory while highlighting the Starting price of EGP 169,900 in a red catchy red strip, along with the fact that Glory 330s has 8 seats. Another template appears to show National Motors' and DFSK's logos, putting down the hotline clearly with the notification Sales & Maintenance. Learn about DFSK's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
