A year passing its last OOH campaign, Rhodes Cheese is firmly getting back to Cairo's billboards with an out-of-home campaign to show up “The new Rhodes Cheese inventions” in the yummy cheese world. Rhodes is smartly reusing its template design from its previous OOH campaign, adding a twist in the ad copy to announce that this time Rhodes is raising the bar higher with new inventions offered, highlighting its familiar tagline “The difference is crystal clear”. Get to know more about Smart Furniture’s campaign, including its OOH kinds, locations, and more, visit MOOH; Egypt and The Emirates’ OOH-dedicated analysis system and Media Intelligence.