Pulse 95 Radio, The heart of Sharjah, hits the billboards of Dubai with an outdoor advertising campaign that includes a DOOH media plan, led by Sharjah Broadcasting Authority, showing up to announce that the First English Radio in Sharjah is Live on YouTube. The OOH campaign shows up with two separate visuals to bring up the news. It appears with its blue and pink brand colors that works greatly to convey both reliability and excitement, placing the unmissable announcement Live on YouTube hugely with YouTube's logo, along Pulse 95's and Sharjah Broadcasting Authority's logos. Meanwhile, the other ad shows on a digital screen highlighting the fact it's the First English Radio in Sharjah, streaming Talk Show & Acoustic Music. The OOH campaign appeared in the second week of August on a hoarding in Sheikh Mohammed bin Zayed Road, Sharjah, and extended with digital billboards by Meraas in the first week of September in Dubai Marina, Dubai.