Sole distributor of several international jewelry brands, Ahmed Seddiqi & Sons, keeps owning the billboards of Dubai with its ongoing glam and sophisticated appearances. The advertiser is bringing Van Cleef & Arples one more time to promote its deep-rooted legacy. After 5 months since the last time we saw Van Cleef & Arples on the roads, the elegant brand is promoting the well-known Alhambra Timepieces, using pink marketing to target the female segment of The Emirates, with a 2D Alice in Wounderland themed background to spread mystery and excitement on the road. The ad copy conveys the brand’s history by stating, “Haute joaillerie Place Vendome since 1906”, written in French, which translates to “Fine jewelry at Place Vendrom since 1906”. The outdoor advertisement has been seen on the billboards in the first week of September to appear on uni-poles, powered by Backlite Media, in one of the most premium highways, Sheikh Zayed Road, Dubai, United Arab Emirates.
