Home Appliances specialist MTI has appeared on the billboards of Greater Cairo with a new outdoor campaign that promotes the global brand Whirlpool. The ads showcase a comprehensive range of products for the home, such as fridges, ovens and cookers, though most of the ads focus on washing machines and dishwashers. Over white backgrounds, the main features of each appliance are shown in the form of icons, with the slogan “Discover the difference” and the hashtag “#everything at the click of a button”. Launched at the beginning of the month, the campaign uses uni-poles with special die-cuts and mega-signs/on the main roads of Greater Cairo.
