Regional trading family business company, Al Futtaim Group, has released a massive outdoor advertising campaign for the multinational, Swedish ready-to-assemble (RTA) furniture brand, IKEA. It appears on the billboards of The Emirates, announcing the 2021 catalaogue, to encourage loyal consumers to redecorate their homes, and the potential ones to establish a unique house from IKEA. The ad copy announces “IKEA 2021 catalogue is out now”, adding a simple yet elegant die-cut, advising you to take the edgy step and “Let’s make your home special”, displayed on a bright pastel background, while the RTA brand’s logo is placed perfectly in a remarkable spot. The lampposts are used to narrate the story of the brand’s announcement, highlighting that there are “1,200+ new products”, “800+ products with reduced prices”, all “Available in-store and on IKEA.ae”. As for the visuals, it show the varied ranges of home products available, including curtains, kitchen tools, furniture, and more. IKEA is combining reasonable prices and high-quality with its sustainable sourcing of cotton and wood, employee-centered work environment, and modern dynamic nature. Their services go beyond just RTA furniture, it includes assembly services, delivery services, kitchen services, installation services, measuring services, finance options, gift cards, picking services, and sewing services. The campaign popped up in the last week of August, using hoardings in Sheikh Zayed Road, Al Khail St., and Al Ittihad St., all powered by Media 24/7 – Fam Properties and Trinet Outdoor Advertising; moreover, the die-cuted hoardings were introduced by TASWEEQ UAE. At the same time, Trinet Outdoor Advertising and Media 24/7- Fam Properties have both shared the uni-poles in Al Safa St., City Walk, Sheikh Rashid St., Sheikh Mohammed bin Zayed St., and Al Khail St. The storytelling lampposts were spotted in Rebat St., Al Khawaneej St., and Jumeirah Beach, Dubai. Finally, the remarkable digital out-of-home (DOOH) screens powered by TASWEEQ UAE were seen in Al Ittihad St., and Al Taawun St., in Sharjah, United Arab Emirates.
