MAG Lifestyle Development has popped up on Dubai's billboards with an outdoor advertising campaign to promote MAG City Meydan, offering you to Own a dream townhouse for AED 1,198,000 in MBR City – District 7. The OOH campaign appears based on the concept of returning to your own land where your comfort belongs, opening each copy in the ad with the word Return. The campaign emerged with two different colored visuals but four copies, employing dark green and white colors, both often reflecting peace, rest, and new beginnings. The color scheme perfectly matches the copies, inviting the audience with the words Return home to your heart, Return to your inner peace, Return to secure investments, and Return to your good life, all followed by the call-to-action Call now with a clearly placed hotline for the audience. The outdoor campaign appeared in the last week of August, surfacing on hoardings across Sheikh Zayed Road and Sheikh Mohammed bin Zayed Road in Dubai, powered by MPN (Multi Platform Network) and Media Activation.
