Real Estate Group of developers HDG has launched a new OOH campaign to advertise their latest project Midway. The first medical and commercial hub in New Heliopolis, Midway aims at providing all shopping needs related to healthcare. The ads showcase a modern building with an elegant design that mixes concrete and glass, with ad copy that informs viewers of the investment conditions and the installment plan. Launched during the first week of August, the campaign uses uni-poles, as well as double-deckers, that spread on the main roads of Greater Cairo.
