International retailer, Home Centre, has paid a visit to the billboards of Dubai to follow the same OOH and marketing strategy of its April outdoor campaign, offering special summer discounts for its target segment. Home Centre is now one of the leading home retailer in the Middle East region, North Africa and the Indian subcontinent, acting as a shopping destination, after starting with only one store in Sharjah in 1995. The tycoon retail centre is offering “Sales 25% to 75% off” for the “In-Store” service and also the “Online” one. The visuals are displayed on a maroon-coloured background, while in the centre lies Home Centre’s remarkable logo, other visuals convey the same message on a black background for exclusivity, mentioning “The world is my home” in the ad copy as well. Appearing during the last week of August, the campaign was spotted on bridge billboards in Sheikh Zayed Road, and a uni-pole in Sheikh Mohamed bin Zayed Road in Dubai, a building wrapping in Al Ittihad St., Sharjah, all powered by Trinet Outdoor Advertising, in addition to lampposts powered by Emirates Neon Group (ENG) in Al Ittihad St., and Sheikh Khalifa bin Zayed St., Ajman, across United Arab Emirates.
