The leading Saudi Arabian digital marketplace, noon, has shown up on UAE's roads with an outdoor advertising campaign to spread the word about its newly launched groceries platform noon Daily, promising the delivery of your beloved tiny things, and highlighting its On time delivery that fulfilled the Emiratis' daily needs during the COVID-19 outbreak. Operating across Abu Dhabi, Dubai, and Sharjah, Noon Daily launches its out-of-home campaign with a pretty humorous copy addressing that it achieves 99.5% on time deliveries, whispering that they're working on the 0.5%, creatively reflecting their true capabilities without being perceived with exaggeration. Meanwhile, other visuals emerged to reassure delivering the littlest but essential matters from Your online supermarket, displaying some like moisturizers, tissues, flour, candles, stain remover, Arabic bread, and hummus, jokingly adding Lots of hummus after as Emiratis and Arabic people in general love it and heavily consume it. All of these items appear written on another visual of a done check-list, conveying the message that noon Daily is all that you need for your simplest groceries. The OOH campaign was seen in the last week of August, surfacing on a hoarding in Sheikh Zayed Road by Media 24/7, lampposts across Abu Bakr Al-Siddiq Street at Diera in Dubai, and bridge billboards over Al Ittihad street in Sharjah.
