After a long absence since its last OOH campaign, Moro has returned to the streets of Cairo with an outdoor advertising campaign to bring up Moro Ice Cream at only EGP 5. The popular Cadbury's brand has shown up with a visual displaying the new rich in caramel ice cream, illustrated with some lightning bolts to reflect its all-time brand positioning of being an extra energetic snack, followed a copy asking, Where will you spend all this energy?, conveying that Moro Ice Cream is on a new level of energy. It appears with the call-to-action Try the new Moro Ice Cream at EGP 5. Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
