Global QSR brand McDonald's has a new outdoor campaign in the roads of Greater Cairo with a very attractive offer to fight the summer heat. With ad copy that offers a free upsize of the drink in any combo meal, the ads portray a huge Coca-Cola surrounded by ice cubes, and in the background the components of a combo meal – sandwich and fries. The backdrop is white, with minimal branding elements as it is usual with McDonald’s OOH campaigns. The campaign uses uni-poles, as well as double-decker poles across the Greater Cairo.
