The billboards of Cairo have been hosting many talents to highlight, announce and spread awareness about them, this time an outdoor advertising campaign by 3W Sports Investment has popped to brand its new talent show, You Are The Star. You Are The Star is the gate of internationality for several Egyptians who are skilled at football, where their talents get discovered at the show, offering them plenty of future opportunities to go big in the football field. The visuals portray a young football player on a colorful background, revealing the talent show’s name, in addition to its sponsors “Horus sports”, “Cairo Cash”, “Fawry”, “Tickets mall”, and AxieLink”. Are you interested to know more about this OOH campaign? You are one click away from contacting MOOH; Egypt’s and The Emirates’ dedicated out-of-home media intelligence and analysis system.
