Egyptian banking institution ALEXBANK has launched a new outdoor campaign to advertise their recently-signed sponsorship with Premier League team Liverpool FC. The English team – present home of top Egyptian player Mohamed Salah – currently ranks 5th in the Premier League, and since Salah became a player of their first squad, the team has gained many followers among Egyptians. The ads showcase some of the team’s leading players, with Mohamed Salah up front and ad copy that reads “Alexandria Bank the official partner of Liverpool team in Egypt”. The campaign was installed just in time for the second half of November and uses Large and X-Large uni-poles, Gates, and Mega signs on the highest-trafficked roads of Greater Cairo.
