Mall of Egypt is back on the billboards of Greater Cairo to welcome the Fall/Winter Season at the mall retail stores. The latest shopping facilities of Majid Al Futtaim keep their conceptual visual strategy, as well as the slogan “Imagine” that has accompanied the brand throughout 2017. The ads feature, in a highly abstract and elegant manner, the main elements of Autumn – such as the migration of birds, the ochre colors of the season, the falling leaves of the season, and the warmer clothes for winter weather. The campaign was launched during the second week of November and can be seen on the usual areas chosen by the brand with uni-poles, mega signs, and display screens.
