As school time is approaching, Amazon launches an extensive outdoor advertising campaign across the streets of UAE, including a DOOH media plan, to bring an appealing offer of an Up to 50% off on all needed kit for school from August 27 to 30. The OOH campaign emerged with a colored palette that displays excited kids with their school supplies, sided by the announcement of Ready for school with up to 50% off on a black background that often reflects exclusivity and uniqueness, conveying such an opportunity during a three days window, and creating a sharp contrast to bring a catchy copy, followed by the CTA to Download Amazon app now. The outdoor campaign appeared during the second week of August. It has surfaced on uni-poles Al Khail St., by Emirates Neon Group (ENG) and lampposts in, Al Khawaneej St, Heassa St, King Salman Bin Abdulaziz Al Saud St, Sheikh Rashid St, Al Khail St., and Sheikh Zayed Rd in Dubai, appearing as well on digital out-of-home (DOOH) screens by TASWEEQ in Al Ittihad St, Al Taawun St, and Rolla Area in Sharjah, UAE.
