Beloved Egyptian fast-food restaurant Smiley’s Grill has launchedd a new campaign to announce their latest addition to the menu – the new chicken peri-peri. The ads portray the new delicious sandwich and inform viewers of the Portuguese origin of the taste, with ad copy that uses Portugal’s flag colors to infuse the artwork with a more integrated effect. The mouth-watering campaign was installed at the beginning of November and uses Billboards and Flags in selected locations across the Greater Cairo.
