The leading home appliances brand, Hisense, has popped up on Dubai's roads with an outdoor advertising campaign to bring up two separate ads, spreading the word about its quality home appliances on a copy, and promoting its cinematic Laser TV on the other, while showing up with the announcement of the UEFA Euro 2020 logo as it's the official partner. The OOH visual dedicated for Hisense's home appliances appears displaying different products on a dark blue background, often reflecting reliability and trust in the viewers' minds, emphasized firmly with a copy saying Enjoy easier life with Hisense Home Appliances. Meanwhile, the other advertisement emerged to solely promote the special Laser TV produced by Hisense, known for its outstanding colors' quality. The visual is illustrating a family excitingly watching Hisense's Laser TV with a tremendous screening of a lion that looks just like a real one, sided by a call-to-action to Bring home, the cinema with the 100 inches 4K Laser TV, followed right away with Hisense's hotline and web address for immediate actions. The outdoor campaign appeared in the first week of August. It is seen on hoardings by Media 24/7 – Fam properties in the middle of Sheikh Zayed Rd, and Rooftop billboards by Zinc Advertising in Al Maktoum St Diera in Dubai.
