Following its latest OOH campaign for Ford, new and pre-owned automotive dealer and sole distributor of many automobile brands in the UAE, Al Tayer Motors, fills the billboards of Dubai again to brand Land Rover’s offers for Range Rover and Range Rover Sport. The two edgy automobiles are standing still in the visuals, reflecting confidence and luxury at the same time, while the ad copy is all about the sales, highlighting the advertiser’s special offer and promotion; “Up to 10% down payment assist” for both the “Range Rover and Range Rover Sport”. The ad copy also announces that the “Land Rover Care” covers “5 years services | warranty”, written in both the Arabic and English languages to guarantee all its segments get the memo. Since 1982, Al Tayer Motors had been offering a top-notch service with luxurious automotive brands like Land Rover, Jaguar, Ford, Lincoln, Ferrari, Maserati, and more across the UAE to create a unique retail experience. The new campaign was seen in the second week of August on hoardings in both Sheikh Zayed Road and Al Khail Street in Dubai, United Arab Emirates.
