E-commerce tycoon in the MENA region, Souq.com has released an outdoor advertising campaign on Cairo’s billboards to reinforce its latest OOH campaign, promoting its online payment facilities. With the same humor appeal used in its previous campaign, Souq.com is reserving a spot in the OOH media’s strong come back, proving that the summertime is all about shopping and what is even better than shopping; online shopping. The reposted campaign includes the same delivery information mentioned before, with the same slogan “ماتحورش” which translates to “Do not twist things around”. Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
