The Swiss watchmaker Bell & Ross has appeared in the streets of Dubai with an OOH campaign by Ahmed Seddiqi & Sons, the official Bell & Ross agent in UAE. The leading jewelry dealer hits the streets to present the exceptional New Diver Full Lum from Bell & Ross, appearing in parallel to another OOH campaign for Pasquale Bruni on top of Sheikh Zayed Road The outdoor campaign popped up with the black brand color of Bell & Ross dominating the visuals, reflecting the exclusivity of the unique Diver's watch that's available in a limited edition of 999 pieces. The visuals display the timepiece sharply on a white background, sided by a copy of only Bell & Ross and Ahmed Seddiqi & Sons' logos, and followed by a notation that stores are available at The Dubai Mall and Mall of Emirates. The campaign has shown up in the last week of July, appearing on uni-poles across Sheikh Zayed road in Dubai.