After Nestlé's OOH campaign for Fitness Toasties in Cairo earlier this year, the FMCG giant has appeared on the roads of Dubai to bring its Fitness products on an OOH campaign with a quite motivational copy, inspiring audience through its hashtag #Keepgoing. The campaign's visuals appeared to demonstrate Nestlé's healthy products up on the billboards. It brings the Strawberry Fitness Bar, Oats, and Granola cereals, with a wakeup call to Energize your mornings, bringing it majorly to women concerned with a healthier lifestyle, as revealed in the Arabic copy. The visuals show up on a clean white background that often reflects pureness and fresh beginnings, with a cup of milk and a pair of dumbbells, conveying healthy and motivational vibes on a full picture through its message. The outdoor campaign was seen in the last week of July, appearing on uni-poles by Media 24/7- Fam Properties in Sheikh Zayed Road, Dubai.
