RFCO for real estate development and construction arrives on Cairo's billboards for the first time with a significant branding OOH campaign, revealing its ultimate corporate value of not just building homes, but Building connections through a culture of unity and companionship. The OOH campaign is part of a multi-channel campaign that included a social media video, launched for branding RFCO as one family, who works for the purpose of building a stronger bond between every family through their projects. The OOH campaign emerged with pretty creative visuals to convey its brand positioning in people's minds with its one-family concept. It arises with an idea based on the emotional attachment between families, capturing family members who're posing while bonded together vertically, with a copy of only the slogan Building connections. It creatively puts the two words above each other's and connecting them with a creative Arabic typography, strongly illustrating its ultimate value of togetherness. Learn about RFCO's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
