Following its latest OOH campaign in July, Club Apparel keeps visiting the billboards of Dubai, UAE, to promote jewelry and fashion wear brands all over the city, this time showing up with Aldo’s shoes and bags summer collection. Using pink marketing to attract the female segment of Dubai, Aldo is displaying its single visual on a dashing maroon background with the bottom side of a young lady to focus more and highlight the elegant bag and shoe she is wearing, at the same time, the advertiser’s logo and the fact that you can shop online via “6thStreet.com” is writtern at the bottom of the ad. Repeating its successful pattern with its partner in crime and luxury, Media 24/7 – Fam Properties, Club Apparel uses the OOH agency’s distinguished hoarding to guarantee the extreme exposure of the location and the high-volume traffic of Sheikh Zayed Road in Dubai, United Arab Emirates.
