The hot destination of South Dubai is bringing all your favourite brands and stores closer to your town, adding amazing offers and promotions on Dubai’s billboards to grant you Dubai Summer Surprises; Al Futtaim Group has appeared with an OOH campaign to make sure you get “Ready. Set. Save” at Festival Plaza. The shopping mall uses a transactional marketing tactic on a colourful background to announce that everybody should get “Ready. Set. Save” because “everything” has “50% off”, “1000 AED” of “Daily prizes” all at “Exit 22” as part of “Dubai Summer Surprises”. The advertisement was seen during the second week of July, on uni-poles in Jebel Ali, Sheikh Zayed Road, to spread more promotional fun on the billboards of Dubai, UAE.
