It seems like Ahmed Seddiqi and Sons are having no rest this summer, releasing parallel remarkable outdoor advertisment consecutively and spreading more glam, to now promote the one and only H. Moser & Cie, using relationship marketing with one of the most humanized campaigns on the billboards of Dubai. The very rare company that is currently known for adopting the humor appeal in an industry that does not, has always been keen on presenting the unexpected, this time they are bringing their human side with the “Very rare” watches of theirs to the billboards of a town known for the thirsty for luxury. As displayed in the visuals, the advertiser is announcing that you can possess this swiss-watch in “The Dubai Mall” on a dark background that vibes with exclusivity and uniqueness to integrate it with its multi-channel campaign. Simultaneously, the ad copy highlights the name of the well-known brand, plus the campaign’s name as well. The story behind the very rare campaign comes from the luxury company’s belief of individuality, uniqueness and staying true to their brand; each watch takes 25-70 hours to get assembled with a team of 50 people only, working every day on the smallest details you could ever imagine to produce thousands of watches yearly, which is an extremely small number compared to their mainstream competition, only to make you one of the very few people who are wearing this distinctive timepiece. Rolling on Sheikh Zayed Road, the OOH advertisement was seen on uni-poles during the first week of July to show some class on the billboards of Dubai, UAE.
