The University of Dubai arrives with an OOH campaign on the roads to spread the word about its hailed Bachelor of Science in Electrical Engineering – Power and Energy Engineering, Master of Business Administration and Master of Law. It is making a presence just right after the academic year ended, stirring up the minds of high school grads and postgrads deciding on their next step. As a wholly-owned subsidiary of Dubai Chamber of Commerce and Industry (DCCI), the UD is considered a firm pillar for education in UAE. It was first founded in 1997 to support the UAE government in the purpose of building growth and optimizing the Emiratis competency across different fields through learning and development, delivering superior degree programs by the top accreditation bodies globally. The OOH campaign appeared with uncomplicated visuals to present the three programs separately, each emerging with a different color that probably suits a reflection of the degree. The LLM appears on a dark blue visual that's best known to reflect reliability and trust. Meanwhile, the MBA program arises on a yellow background, often used for excitement, inspiration and lifting confidence. While one of the most notable and promising fields in UAE; the Power and Energy Engineering, shows on a white visual that's perfect for new beginnings and creations, appearing with extra illustrations of a lightning bolt, and a power button for future engineers to click through their dream careers in Dubai. All visuals appear uncrowded with a major spot for UD's phone number for more details requirements on the road. The outdoor campaign was seen during the second week of July, surfacing on uni-poles powered by Site Global over Dubai El Ain Road and Al Khail Street in Dubai.
