Real estate giant Pioneers Real Estate (PRE Developments) is finally back to the Egyptian OOH arena, since its last branding outdoor advertising campaign back in March, this time promoting two of its leading residential projects Stone Residence in New Cairo and Hadaba in 6th of October on the billboards of Cairo & the North Coast. Keeping its promises to their broad audiences out there, Pioneers is “Delivering now” with “9 Years installments” as mentioned in the ad copy with a big font on a positive and colorful marble background, creating a breeze to the eyes in the sun heat of July. The extensive outdoor campaign focuses on promoting “Stone Residence” on Cairo’s billboards, while the North Coast billboards are the ones receiving “Hadaba” project’s new phase of “Sky town”, announcing that they are “Launching now” with “0% Down payment” and the same installments plan as Stone Residence’s, all displayed on a mesmerizing 3D conceptual art of the project. Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Cairo, and Dubai’s OOH-dedicated analysis system and Media Intelligence.
