Ceramics & Porcelain brand Mahgoub is back on the billboards of Greater Cairo with a new campaign that promotes “the biggest discounts”. The ads feature a variety of tile designs as backgrounds, with several young models posing happily and ad copy that recommends viewers “not to get tired” looking for discounts. The campaign seems to follow in the same path as their August campaign that targeted young people and newly-weds. Launched during the second half of November, the campaign uses Large and X-Large uni-poles, Gates, Double-decker poles, Billboards, Megas, and Lightboxes across most districts of Greater Cairo.
