The authorized Volkswagen dealer in Dubai, Al Nabooda Automobiles, appears in the heart of the Sheikh Zayed road with a promotional OOH campaign, bringing up the Tiguan and the Touareg SUV vehicles At a price like never before. The outdoor campaign came out displaying the powerful and prestigious body shapes of the two SUVs, putting up the price of “AED 89,900” for the Tiguan, and “AED 165,900” for the Touareg. It reveals that these prices are Like never before in a red-highlighted strip, creating a sharp contrast with the green background to guarantee an eye-catching announcement on the road. The ad visuals appear placing Al Nabooda Automobiles' logo at the bottom of the template right next to the hotline number of VW for more inquiries. The OOH campaign popped up in the first week of July on a hoarding in Sheik Zayed Road in Dubai, adding up another one on the same road during the second week for more frequency of exposure, with both hoardings powered by Media 24/7.
