A new outdoor campaign in the roads of Greater Cairo announces the Cairo Design Award (CDA), the first designer platform in Egypt for award winning design creativity and innovation. The event aims at bringing together outstanding designers and celebrating the industry’s achievements. With the slogan “rewarding design excellence”, the ads showcase the award that will be presented to the top designers of the region, with the logos of sponsors and partners below the artwork. The campaign started during the second half of November and uses Large and X-Large uni-poles, Billboards and Lightboxes across several districts of Greater Cairo.