Leading Moroccan bank Attijariwafa Bank has launched a branding outdoor campaign to introduce the financial institution to Egyptian citizens. Following the acquisition of Barclays Egypt just before the summer, the Moroccan tycoon bank hits the billboards of Greater Cairo to emphasize the branding values of the organization, such as their years of expertise and the strong network of branches. The campaign was launched during the second half of November and uses Large and X-Large uni-poles, Gates, Double-decker poles, and Mega signs across several districts of Greater Cairo.
