Mid-size rear-wheel luxurious automobile, the 2020 BMW X5 has just landed on Cairo’s billboards with an outdoor advertising campaign, after two months since their latest OOH campaign in May. Reflecting the elegance and sophistication of the SUV, BMW is using black background to announce “M50i edition of power” referring to its edgy sport edition, while other visuals show the BMW X5 Series M on the ground in a mesmerizing night shot. Moreover, the advertiser’s logo and hotline are placed on the corners of the visuals as a call-to-action. Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Cairo and Dubai’s OOH-dedicated analysis system and Media Intelligence.
