Multinational E-Commerce company Amazon has taken to the streets of Sharjah to reveal its international event, Prime Day sale, to shower their premium members with offers and deals on a digital out-of-home (DOOH) advertisement. The outdoor promotional advertisement uses contemporary artwork of a funky and chic young lady and a young man who look like they have just made a good deal, purchasing all the things they wished for through Amazon.ae. As for the informative ad copy, it elaborates, “Prime members shop deals first and save on shipping”, stating the date and time of the offer down there. It’s worth mentioning that Amazon’s Prime Day is a 48-hour global shopping event that gives its Prime members the privilege of substantial sitewide discounts, where the prices drop for different brands. The DOOH ad was seen in the second week of July on TASWEEQ’s screen to grab the passengers’ attention on the roads, keeping their eyes on the prize in Sharjah, in addition to other locations at Dubai's entrance, UAE.
