The United Arab Emirates have revealed the surprising news of launching “Hope Mars Mission” lauded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to unveil the Arab region’s first interplanetary mission, sending Hope spacecraft to mars, all displayed on the billboards of their beloved Dubai. The revolutionary event has appeared on Dubai’s billboards to spread the news on a wide-scale of audiences with thousands passing by the highways and premium locations of the city every day to ensure a great Daily Effective Circulations (DECs), a high exposure level with a well-distributed media plan. The various ad copies also announce Sheikh Mohammed bin Zayed Al Nahyan, the Crown Prince of the Emirate of Abu Dhabi and Deputy Supreme Commander of the United Arab Emirates Armed Forces’ word “Hope Probe is an accomplishment for every Arab, a source of pride for every Emirati and a life-time completion medal for our engineers”, in addition to adding His Highness Mohamed Bin Zayed Al Nahyan’s “Moving forward with Zayed sons' determination, fulfilling our ambition to reach Mars”, proving “Nothing is impossible”. It’s known that the interplanetary mission has successfully taken off from Japan today, to spend the next seven months traveling through outer space, periodically correcting its course with a series of engine burns to return later on February 2021. The campaign was released in the second week of July, using uni-poles in Shiekh Zayed, Dubai, UAE.
