Reinforcing its brand new mall on the billboards of Cairo, after its latest OOH campaign, Pyramids Developments continues with an ongoing outdoor advertising campaign to promote Pyramids Mall, also known as Masa Mall. The compelling ad copy is dedicated to brand the real estate advertiser with رؤية أوروبية في العاصمة الإدارية which translated to An European vision in the New Administrative Capital, while the visuals include 3D snapshots of the commercial project to reveal a sneak peek of its final look. Other visuals have the advertiser’s branded background and its name in a huge font to catch the passenger’s attention. Want to know more about this campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates' OOH-dedicated analysis system and Media Intelligence.