The UAE and region's leading online food delivery, Talabat, has made a substantial presence on Dubai's billboards with an extensive OOH and DOOH media plan. It showed up to highlight its superiorFastest delivery services, present exclusive restaurants' offers, and reintroduce its mobile app In a new shape, after being Refreshed as announced lately on Talabat's social media. Talabat has introduced the new feature Daily Talabat recently in April, a crucial step by the online delivery provider to help tackle the pandemic consequences by adding groceries to its delivery scope. And fill the gap after the demand for contactless daily shopping has risen rapidly and essentially. Talabat installed multiple copies for different objectives; it ramped up its brand awareness and positioning with the new features across several roads in UAE, to ensure a high and effective frequency of exposure. The visuals included branding copies that state Talabat as The UAE's largest restaurants variety, and others that appear mingling the campaign slogan Your everyday, right away. Frequently switching Everyday with other words like Your food and groceries, right away, Your coffee, right away, and more. Simultaneously, other visuals were dedicated to spreading the words about the AED 1 Offer associated with many restaurants, like Pizza Hut; Just add AED 1 for your second pizza. The offer allows you to have extras when adding only AED 1 to specific orders, including items from restaurants as Burger King, Sushi Art, Baskin Robbins, Krave, and much more. After all, every copy included the call-to-action Download the app now to guarantee maximum conversions. Including every OOH type in the UAE, the massive outdoor campaign was seen in the last week of June, surfacing on digital screens by the leading Backlite Media and Meraas at City Walk. As well as bridge billboards, rooftop billboards, hoardings, uni-poles, and lampposts; all spread across Mohammed Bin Zayed Rd, Sheikh Zayed Rd, Al Khail St, Al Ittihad St, Al Safa St, Sheikh Rashid St, Hessa St, Al Barsha, D94 Rd, Jumeira Beach St, Baniyas St in UAE.
