Known for creating creative outdoor campaigns since their initial, IWAN Developments is bringing back their vacation project, Majada El Sokhna, to Cairo's billboards, just in time after the government of Egypt has minimized the curfew and started to resume back our daily lives gradually. Employing seasonal marketing strategy to attract those who are longing for a vacation in Sokhna, IWAN is displaying the amazing and peaceful view of Majada from high above the sea, where you can enjoy the exotic water of the Red Sea all year long, adding 3D conceptual designs of the project to give the billboards viewers a sneak peek of what is waiting for them there. Regarding the ad copy, it explains that Majada is “Your mountain top sanctuary” where you can relax and have fun. Want to know more about this campaign? You can look behind the scene of this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
