Tech-driven real estate brokerage fäm properties has visited Dubai’s billboards to catch you up before deciding on your dream house, providing their services directly to you with an outdoor advertising campaign. fäm is all about guiding those in need to buy a real estate property; this guidance is based on their long experience in the market, combining honest, integrity, and the real estate market fundamentals all at once. The visuals reflect exclusivity and luxury with the black background, while the eye-catching copy is taking the lead of the informative part of the deal, advising you to “Don’t decide until you fäm” where you can “Get real-time data for every sold property”. Other visuals reveal that you can have the opportunity to get “Factual and profitable advice” via a “Straight talk” with serial entrepreneur and CEO of fäm properties “Firas Al Masaadi”, all mentioned in both Arabic and English to ensure a more comprehensive reach of audience. The campaign was spotted on hoardings in Sheikh Zayed Road during the last week of June at the heart of Dubai, UAE.
