Al-Futtaim Group shows up on an out-of-home ad to announce the Automotive Festival's preparedness, welcoming visitors at Dubai Festival City Mall and Dubai Festival Plaza for the event that'll be hosted on both premises until the end of July. The Auto Fest arrives with exclusive offers on Al-Futtaim Automotive brands, the 2020 models, with passionate greetings after the recent breakdown of the curfew that took place earlier following the pandemic. The OOH advertisement popped up with a contrasting black and white visual that's catchy enough to grab passersby's attention, showing the announcement with Al-Futtaim Group's logo and the two logos of the festival-hosting malls, owned initially by Al-Futtaim too. The copy appeared in both English and Arabic languages inviting the audience to See the best and latest 2020 models of your favorite car brands at Al-Futtaim Malls, adding up the renowned attending brands distributed by Al-Futtaim, like Lexus, Toyota, Chrysler, Dodge, Jeep, RAM, Volvo, Honda, and Honda Motorcycles, barely missing any interest for Automotive lovers to show up. The out-of-home ad appeared in the last week of June, surfacing on a uni-pole in the middle of Shiekh Zayed Road in Dubai, as well as free-standing displays in the heart of Dubai Festival City Mall and Dubai Festival Plaza.
