Al Ahram Advertising Agency is back on the billboards this month with a new OOH campaign that announces the Cassette Stars Music Festival. Sponsored by Etisalat and organized by Al Ahram, the concert will bring together more than 20 all-time superstars, such as Mohamed Fouad, Hossam Hosny, Mona Abdel Ghani, or Ali Hemeida – lots of renowned artists that gained their fame in the times of cassette players. The outdoor campaign started in the second half of the month informing viewers of the date and location, and contains the logos of all sponsors and partners. Large and X-Large uni-poles, Billboards, Lightboxes, and Flags announce the concert across the Greater Cairo.
