Building happy communities for years, real estate developer Beta Egypt has returned to the OOH media to promote its residential project Beta Greens in Mostakbal City, New Cairo, on the billboards of Greater Cairo, Egypt. After announcing the delivery of their project in the 6th of October on an outdoor campaign in August, Beta Greens keeps building milestones to reveal that now the New Cairo project is “Ready for instant delivery” as mentioned in the ad copy. Moreover, the visuals reflect the green areas mentioned in the project's name with a heavenly “Real-life shot” of its fellow project “Beta Greens 6th of October” to help the New Cairo potential residents to picture their future home. The brand focusing on connecting their brand logo with the green environment through the placing green leaves background under the brand logo and the highlighted message of Immediate Delivery that took place directly under the brand logo across the OOH kinds and sizes, this is a clear strategy of connecting the brand name with fresh, healthy, and near bright future... The branding visual seems like the brand stressing on its commitment to its customers and audiences. We like how the marketing approach was translated via visual designs for OOH, the whole concept is easy to get in seconds during the drive through Cairo's roads. Seen on combinations and serials of uni-poles, mega-signs and double-decker poles, the campaign was distributed over various locations across our beloved Greater Cairo. Discover more about it through MOOH; Egypt, and The Emirates’ OOH media intelligence company. [AD] Celebrating 28 years of success, urban developer Beta Egypt has been on top of the real estate game for so long, hunting prime locations, delivering on time and creating a high-end quality for their residents. With over 3,000 families in 6th of October, Obour City and now Mostakbal City in New Cairo, Beta Egypt is expanding its territory to gain more trust by continuing to put their clients' desires and dream homes on top of their priorities, as their long-term commitment to their people is to Build Happy Communities. “Beta Greens New Cairo” offers an integrated component mix creating an exceptionally happy community with privacy, serenity and an unrivalled lifestyle within a spectacular green environment. With its strategic location, stretching across 25 acres of private and pristine landscape with a fantastic assortment of luxury apartments, matchless town and twin houses and luxurious leisure and entertainment. It’s the true antidote to the demands of modern life to rejuvenate, relax and enjoy the tranquillity of contemporary living. “Beta Greens” invites you to celebrate a happy life all year round. With its strategic location, the development is a retreat stretching across 85 acres of private and pristine landscape that allows its residents to enjoy the extensive green expanses surrounding the 730 homes in this mixed-use complex. To Know more about Beta Greens please visit: https://www.betaegypt.com/projects/8 [AD] This campaign is powered by Focus Agency For Media, top-notch media buying outdoor agency with a legacy of more than 20 years in the field, working with leading companies in the real estate, food and beverages industries and more with the leadership of its Founder and CEO, Dr Mohamed Mera. Dr Mohamed expressed his joy to conquer the pandemic of COVID-19 with a cultured and passionate client like Beta Egypt, who together managed to come out with the fantastic campaign displayed on the roads of Cairo. Mera added “We are glad that our client is aware of the importance of the OOH media even in this critical circumstances”, he proceeded that the outdoor media is a key player for any real estate developer, stressing on its effect on the developer’s return on investment (ROI). “On behalf of my company, we would like to thank Beta Egypt on their full trust of Focus Agency to get the job done perfectly as we always do”, he ended. There is more to know about the agency in https://www.facebook.com/focusagency.eg/
