Automotive dealer Al Mansour Automotive thrills on the billboards of Cairo with three different visuals with different purposes, just to promote their leading car MG on the roads with an outdoor advertising campaign to follow their latest one in May 2020. June has been the start of an active outdoor strategy of Mansour to lure its target audiences, sending the automotive enthusiasts lots of joy signals with three different visuals on the roads in consecutive time. Chronologically speaking, Al Mansour started with their branded colours and usual design template to introduce the all-new MG5 and MG ZS to make sure you “Drive with luxury” in case you choose the MG5, while reposting the same OOH campaign for ZS to reinforce that it is “For the one who wants it all”, which suits the displayed interior and exterior of the automobiles. Later on, the edgy SUV, RX5 has been seen on Cairo’s billboards with a tempting shot of the car, proving that it’s a “high-status car”, placing its 6-years of warranty on the bottom of the ad. The final visual crowns their one year of achievements; such as “MG Care, 20 sales points and exclusive funding programs”. Get to know all about this campaign, including its budget, media plan, and OOH kinds ... etc., through the only dedicated OOH media intelligence company, and analysis system in Egypt and the Emirates; MOOH.
