Real estate developer Pyramids Developments has once again appeared on the billboards of our beloved Greater Cairo to keep their OOH activity going, this time announcing and promoting Pyramids Mall (Masa Mall) with all its features and benefits. Pyramids return after their last OOH campaign in April, with their branded famous colors as a background, while announcing their mall with some visuals calling it Pyramids Mall while the others call it “Masa Mall” due to its amazing geographical feature of being “In front of Masa Hotel” in New Capital, proud to reveal that it’s going to be “The biggest mall in Downtown, New Capital”. This campaign is tracked, monitored, and analyzed by MOOH, the only dedicated OOH media intelligence company, and analysis system in Egypt and the Emirates to include all the details of the campaign. These include its budget, media plan, and OOH kinds ... etc.