The full-service pet caring facility, PETME, appears on the roads with an awareness OOH campaign to spread the word that it's NOW OPEN in Oasis Centre in Dubai. It shows up with the announcement in line with the graduate breakdown of the curfew that took place earlier due to the pandemic spread worldwide. PETME provides a full range of training, grooming and boarding services for dogs and cats. It just came out with a hilarious and cute outdoor campaign that pet lovers will mostly embrace, clearly betting on funny and emotional appeals to reach its segment. The campaign popped up with the creative slogan A Pawsome Place to be. Mingling the two words, paw and awesome, in a wordplay that cheerfully reflects its full caring services for pets, placed on a master visual with a lovely collage of their dogs and cats having fun and wearing cute costumes. Meanwhile, other separate visuals popped with more funny pictures bottomed by a copy line for each, with one showing a dog wearing sunglasses and a turban followed by Shopping Excitement. And more photos with copies like Playing Moments and Training Routines that funnily illustrate and capitalize on its full-inclusive and unique experience for your pet. The OOH campaign was seen on the second week of June, surfacing on uni-poles, hoardings and lampposts, across Sheikh Zayed Rd, Sheikh Rashid St, Al Khail St, Al Safa St and Oud Maitha St.
