It’s unbelievable how Real estate developer Master Group is spending and expanding on this outdoor advertising campaign to brand their residential project The City on the billboards of Cairo with an outdoor phenomenal, after bringing on an OOH campaign last April. Known for going big with their OOH media plan, just like their latest campaign, it’s fair to say as the voice of the OOH market that Master Group has brought us a campaign that is nothing similar to what we have seen before. Its coverage is extensively massive to reach several districts. Its OOH kinds include nearly every type there is, and its powerful distribution makes sure its visibility is on top of all the other campaigns while its exposure is maximized. As for the visuals and message of the campaign, it has a single visual of the project with a greeny outdoor area that makes a captivating view, with an ad copy that states “The City”, “Future that values”, adding the advertiser’s logo, website URL and hotline as a CTA for any further inquiries needed. Seen in the first week of June, the campaign was installed on serials and combinations of mega-signs, uni-poles, and double-decker poles distributed over several locations to showcase its massive media plan in Greater Cairo. For more details about this campaign, visit MOOH the only dedicated OOH media intelligence company and analysis system in Egypt and the Emirates. [AD] Master Group is unveiling its new campaign for The City New Capital on Cairo's billboards. The campaign was anticipated as a follow up for the powerful construction campaign launched on the 28th of April. Created by WeCan agency, The City's campaign came as a part of the outdoor strategy held for Master group's projects, including The City, Ibiza Chillout, City Oval, and City Oval Mall. To know more about Master group... https://mastergroupeg.co [AD] WeCan Advertising agency is a fully-fledged marketing agency with offices in Egypt and Dubai. WeCan Advertising started to work in Egypt in 2019. Thanks to their creative team, the agency managed to position itself with the top marketing agencies in Egypt within just one year. WeCan offers a wide variety of marketing solutions and ATL, BTL, and TTL services. with an office in Cairo that managed by Nada Abdelaziz, and to get to know the agency more, you can visit https://www.wecanadvertising.com
