Global Oil & Gas brand Total has started a new outdoor campaign to promote their line of heavy-duty oils that fall under the product line of “Rubia”. With images of heavy duty vehicles such as trucks and pick-ups, the global Oil leader promotes the Rubia line of engine oil with ad copy that reads “Heavy and long-lasting”. The campaign started during the second half of November with Large and X-Large uni-poles, Gates, Billboards, and Megas across several districts of Greater Cairo.
