As established on the vision of sustainable development initiated by SEKEM Holding, and its broad scale of different valuable and healthy organic products, SEKEM Health has made a substantial appearance on the streets with an OOH campaign despite its infrequent presence on billboards. Turning the spotlights on its immune support dietary supplement Tomex in the essence of Coronavirus, as well as bringing up its sugar replacement product Stevia. SEKEM has installed two different visuals for each product. Tomex's advertisement shows up with an entirely reliable and trustworthy scheme, illustrating a couple that's confidently standing while Tomex shields them from a sort of virus on the other side. They appear on a blue background that supports a strong perception of reliability, highlighting that Your Immunity is stronger in green, which is strongly associated with health. Meanwhile, Stevia has appeared on a mostly white-colored design that demonstrates purity and simplicity, inviting people to Make one sweet change with the Fun & Delicious Stevia, while showing a happy and healthy lady eating her bowl of cereal that's sweetened by Stevia. Both visuals appeared presenting the partnering pharmacies that sell SEKEM products like Elezaby Pharmacy, Seif Pharmacies, Misr pharmacies, Ezz Eldeen Pharmacies, and Care Pharmacies. The OOH campaign was seen in the third week of May, surfacing on uni-poles and a combination of billboards across several locations in Greater Cairo.
