The world's leading mobile devices brand, Samsung, is capitalizing on its long-running outdoor campaign in Dubai for the Galaxy S20 series mobile phones that were first launched in March and covered in its mobile devices' recap article, introducing the colorful S20 and S20+, and the dark themed S20 Ultra with the 5G technology, continuing till this moment with a slight touch-up recently to ramp up their presence in Dubai's streets. Samsung has decided to switch some colors and add some different visuals for its outdoor campaign through these three months. The S20 Ultra 5G mobile has appeared with a white background, reflecting new beginnings and clarity instead of the fully dark theme it was on to portray exclusivity and elegance, all its visuals have just brightened up on the billboards instead. On the other hand, another visual of the S20 and S20+ has emerged with nearly the same illustration and template design of the S20 ultra. It appears with the notion of 5G technology on the background, but still in a colorful theme that reflects their availability in vivid colors, unlike the quite distinctive S20 ultra that comes in dark colors only with a unique look. The outdoor advertising initially appeared in March and went through these changes in the last week of May until we reached June, displaying nearly the same media plan. It's landing on uni-poles and hoardings across different locations in Sheikh Rashid Street and Sheikh Zayed Road in Dubai.